Worries about college, work, money, family, a dip in form an injury . . . a player can have a rough day for a variety of reasons. These concerns are normal for an elite player. However, if we can get players talking about these concerns more regularly, we can prevent them turning into bigger issues down the line. This campaign is aimed at encouraging a more open environment for players to understand, and be more comfortable understanding, who they really are while also encouraging players to talk to each other and the GPA whenever the need arises.